UPN has a habit of getting big buzz and not capitalizing on it to the point that the next time they have a big PR move, everyone forgets there was ever a first one.
They premiered -huge- with 'Star Trek: Voyager,' and they will never again get the kind of ratings they had in their first few months. The WB was pathetic in comparison. But, despite a few decent, ill-fated dramas ('Nowhere Man,' 'The Beat,' perhaps '7 Days' and that rap underworld show last season I forget the title of), they have never been able to use the Star Trek shows to seed other sci-fi or dramatic shows. That leaves the wrestling audience they acquired in '98, and we all know how useless they are beyond Thursdays ('Shasta McNasty' anyone?), and the small urban audience they've courted since their second season on the air which has always been dependable, but less high-profile than Star Trek, wrestling, 'Love Boat: The Next Wave,' 'Dilbert,' 'Buffy' (all highly hyped acquisitions with big debuts), 'The Twilight Zone...' anything new that UPN tried to create was a bigger priority than the niche market that tuned into 'Moesha' and 'Malcolm and Eddie' but would rarely, if ever, watch 'Enterprise.' Now that even that show isn't as popular as 'Eve' or 'Girlfriends,' UPN has finally decided to capitalize beyond one or two nights of programming aimed at African-Americans. It makes sense, and 'Kevin Hill' and 'Veronica Mars' will probably work. Sci-fi audiences and WWE fans are still incompatible obstacles, but jettisoning Star Trek or wrestling would be foolish, as Thursdays and Fridays would be very hard to develop with totally new lineups.
UPN's priorities should be to promote the heck out of its critically-lauded shows, both new ('Kevin Hill,' 'Veronica Mars') and old ('Girlfriends,' 'Enterprise,' '
America's Next Top Model) and look towards expanding its lineup ('Enterprise' still has life in it and needs a better companion series to follow it, Sundays would be a good launchpad for more programming in line with its new Monday-Wednesday schedule).