#73295 - 08/21/04 02:50 PM
Re: UPN's New Lineup
[Re: Byebuffy2]
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Bronze Zapper
Registered: 05/25/04
Posts: 1433
Loc: Maine & NYC
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UPN has a habit of getting big buzz and not capitalizing on it to the point that the next time they have a big PR move, everyone forgets there was ever a first one. They premiered -huge- with 'Star Trek: Voyager,' and they will never again get the kind of ratings they had in their first few months. The WB was pathetic in comparison. But, despite a few decent, ill-fated dramas ('Nowhere Man,' 'The Beat,' perhaps '7 Days' and that rap underworld show last season I forget the title of), they have never been able to use the Star Trek shows to seed other sci-fi or dramatic shows. That leaves the wrestling audience they acquired in '98, and we all know how useless they are beyond Thursdays ('Shasta McNasty' anyone?), and the small urban audience they've courted since their second season on the air which has always been dependable, but less high-profile than Star Trek, wrestling, 'Love Boat: The Next Wave,' 'Dilbert,' 'Buffy' (all highly hyped acquisitions with big debuts), 'The Twilight Zone...' anything new that UPN tried to create was a bigger priority than the niche market that tuned into 'Moesha' and 'Malcolm and Eddie' but would rarely, if ever, watch 'Enterprise.' Now that even that show isn't as popular as 'Eve' or 'Girlfriends,' UPN has finally decided to capitalize beyond one or two nights of programming aimed at African-Americans. It makes sense, and 'Kevin Hill' and 'Veronica Mars' will probably work. Sci-fi audiences and WWE fans are still incompatible obstacles, but jettisoning Star Trek or wrestling would be foolish, as Thursdays and Fridays would be very hard to develop with totally new lineups. UPN's priorities should be to promote the heck out of its critically-lauded shows, both new ('Kevin Hill,' 'Veronica Mars') and old ('Girlfriends,' 'Enterprise,' ' America's Next Top Model) and look towards expanding its lineup ('Enterprise' still has life in it and needs a better companion series to follow it, Sundays would be a good launchpad for more programming in line with its new Monday-Wednesday schedule).
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#73299 - 09/23/04 12:05 PM
Re: UPN's New Lineup
[Re: aural]
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Bronze Zapper
Registered: 05/25/04
Posts: 1433
Loc: Maine & NYC
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I think it's interesting how itchy UPN's trigger finger tends to be. They have limited resources and a proportionally limited development pipeline, and limited ability to promote their shows. Big networks have a hard enough time as it is to get audiences to embrace critically-lauded fare (Emmys may have saved 'The Amazing Race' and may yet save 'Arrested Development,' but for every success there is an 'EZ Streets' or 'Cupid' ready to spectacularly fail). It's no small wonder that UPN can't get anyone to watch their new shows, even when the critics like them, and, contrary to all the bandwagon hoppers who feign shock that UPN and ABC have the best new shows, 'Nowhere Man,' 'Voyager,' 'The Beat,' 'Jake 2.0,' 'Haunted,' 'Platinum,' 'Dilbert' and even 'Enterprise' all came into life with strong reviews, but a bad network. The lack of cohesion in the audience UPN has been courting hasn't helped, but though they are fairly mutually exclusive, if there's one thing urban, wrestling and sci-fi audiences have in common, it's loyalty to the programming they do turn into. I'm not surprised that UPN finally caved and made more of its programming urban-audience friendly, but it's a fact that they won't want to cater to that audience exclusively, and certainly not forever - the more diverse kinds of households that watch ' Top Model' and 'Enterprise' are more coveted by advertisers. But it's still interesting how quickly UPN tends to can its shows. Despite trying, they never found a suitable mate for Star Trek or Buffy, and both franchises were/are expensive to maintain, and thus can be seen as a bit of a wasted investment. But instead of trying to explore innovative ways to create a groundswell of support for shows like 'Jake 2.0' that had potential and extra-loyal viewers, they got canned and replaced with CBS burnoffs and bad reality shows that will always be cheaper, but rarely worthy of a second season. Networks just don't have much time to let shows accumulate word of mouth like 'Seinfeld' or 'The Practice' did at their starts, and UPN, in the red for so long, has an even shorter leash and no more room for experimentation. What'll be interesting to analyze now is how it prioritizes its lineup now; its premiere week has thus far been something of a disappointment. The urban sitcoms are down across the board, ' Top Model' is no better a performer than 'Enterprise,' and 'Veronica Mars' landed with a thud. I still expect 'Kevin Hill' to stick, but UPN had better be prepared to give it more time than it usually does, and more time than I expect it will give to 'Mars.'
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